Get Forecast Baseline

The monthly baseline the forecast starts from, assembled from the dashboards' own reads: the acquisition funnel, the media investment and the profitability cards of the last 30 São Paulo days, plus the cards of the last 365 days for the trailing revenue.

• status: "ready" carries the baseline. noFunnel: no configured funnel, nothing measured at the top, or no customer-side stage. noRevenue: a funnel exists but there is no revenue or ticket to anchor the projection. error: the funnel read failed.
• A failed revenue, investment or 12-month read degrades instead of failing: investment falls back to the cards investment and then to 0 (no media driver), the trailing revenue falls back to the last 30 days × 365/30 with annualized: true.
• averageTicket is the cards ticket; without it, the last-30-day revenue ÷ the orders of the last chain stage.
• businessModel comes from the organization record in v4mos-marketing (the caller's Authorization is forwarded, like the diagnosis reads it), falling back to the bowtie configuration; vendas_online → online_sales, inside_sales → inside_sales, pdv → pos. Unknown → null and every floor is null.
• Cached for 30 minutes without depending on the caller: the reads per organization and São Paulo day, and the organization record model per organization, only once it was read from the record. A caller without Authorization (API client) gets that cached model, else the bowtie configuration; the floors are assembled on every call.